PRESS RELEASE

April 20, 2021

Apple expands the In finding My ecosystem with AirTag, an iPhone accessory that presents a non-public and stable method to with out concerns uncover the items that topic most, available starting up Friday, April 30

AirTag is a small and elegantly designed accessory that can also be personalized with free engraving, and permits iPhone customers to soundly uncover and help tune of their valuables using the In finding My app.

Cupertino, California Apple this day launched AirTag, a small and elegantly designed accessory that helps help tune of and fetch the items that topic most with Apple’s In finding My app. Whether or no longer linked to a handbag, keys, backpack, or other items, AirTag faucets into the huge, global In finding My network1 and could well abet uncover a lost merchandise, all whereas maintaining predicament files deepest and nameless with stop-to-stop encryption. AirTag could additionally be bought in a single and four packs for lawful $29 and $99, respectively, and shall be available starting up Friday, April 30

“We’re furious to dispute this unbelievable glossy functionality to iPhone customers with the introduction of AirTag, leveraging the huge In finding My network, to abet them help tune of and fetch the well-known items of their lives,” mentioned Kaiann Drance, Apple’s vp of Worldwide iPhone Product Advertising and marketing. “With its get, unparalleled finding abilities, and constructed-in privateness and safety factors, AirTag will present clients with one other method to leverage the energy of the Apple ecosystem and enhance the versatility of iPhone.”

Precision Discovering presents customers the remark distance and direction to their AirTag, guiding them by method of a combination of sound, haptics, and visual solutions.

Gentle-weight Designate with Magical Setup

Every spherical AirTag is small and gentle-weight, factors precision-etched polished stainless-steel, and is IP67 water- and filth-resistant.2 A constructed-in speaker performs sounds to abet uncover AirTag, whereas a removable conceal makes it easy for customers to change the battery.3 AirTag factors the the same magical setup abilities as AirPods — lawful dispute AirTag terminate to iPhone and this can join. Users can establish AirTag to an merchandise and title it with a default esteem “Keys” or “Jacket,” or present a personalised title of their picking.

A easy setup magically connects AirTag with iPhone, iPad, or iPod touch.

Clients can personalize AirTag with free engraving, collectively with text and a different of 31 emoji, when buying from apple.com or the Apple Retailer app. Users can with out concerns situation AirTag into a ranking or pocket by itself, or get the most of a big range of Apple-designed AirTag accessories, collectively with the Polyurethane Loop, which is each and every lightweight and sturdy, and the Leather Loop and Leather Key Ring,4 featuring specially tanned European leather. The enclosure of every accessory suits securely around AirTag, whereas comfortably attaching to a person’s assets, additional personalizing AirTag whereas making distinct it’s repeatedly with their well-known items.

A Total Discovering Journey

Once AirTag is made up our minds up, this can seem within the glossy Objects tab within the In finding My app, the set aside aside customers can peek the merchandise’s most up-to-date or closing identified predicament on a plan. If a person misplaces their merchandise and it’s within Bluetooth range, they’re going to expend the In finding My app to play a sound from the AirTag to abet uncover it. Users can furthermore verify Siri to fetch their merchandise, and AirTag will play a sound if it’s terminate by.

Users can help tune of AirTag within the glossy Objects tab all the method by method of the In finding My app.

Every AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband abilities, enabling Precision Discovering5 for iPhone 11 and iPhone 12 customers. This evolved abilities can extra precisely resolve the space and direction to a lost AirTag when it’s in range. As a person strikes, Precision Discovering fuses enter from the digicam, ARKit, accelerometer, and gyroscope, and then will files them to AirTag using a combination of sound, haptics, and visual solutions.

Precision Discovering with AirTag fuses enter from the digicam, ARKit, accelerometer, and gyroscope on iPhone to offer a extra staunch, directionally mindful finding abilities.

If AirTag is separated from its proprietor and out of Bluetooth range, the In finding My network can abet tune it down. The In finding My network is impending one billion Apple devices and could well detect Bluetooth signals from a lost AirTag and relay the placement aid to its proprietor, all within the background, anonymously and privately.

Users can furthermore situation AirTag into Misplaced Mode and be notified when it’s in range or has been positioned by the huge In finding My network. If a lost AirTag is stumbled on by any individual, they’re going to tap it using their iPhone or any NFC-abundant instrument and be taken to a web set aside aside of dwelling that can remark a contact cell phone quantity for the proprietor, within the occasion that they’ve offered one.

AirTag contains help for the accessibility factors constructed into iOS. Precision Discovering using VoiceOver, shall we embrace, can roar customers who are blind or low-imaginative and prescient to AirTag with directions esteem “AirTag is 9 toes away for your left.”

If AirTag goes lacking, the In finding My network can abet tune it down, offering a notification to the person if it has been positioned.

Privacy and Safety Constructed In

AirTag is designed from the bottom up to defend up predicament files deepest and stable. No predicament files or predicament historic previous is physically kept inside of AirTag. Communication with the In finding My network is stop-to-stop encrypted so as that most practical possible the proprietor of a instrument has get entry to to its predicament files, and no one, collectively with Apple, is aware of the identification or predicament of any instrument that helped fetch it.

AirTag is furthermore designed with a location of proactive factors that discourage undesirable tracking, an commerce first. Bluetooth signal identifiers transmitted by AirTag rotate frequently to terminate undesirable predicament tracking. iOS devices can furthermore detect an AirTag that isn’t with its proprietor, and notify the person if an unknown AirTag is considered to be traveling with them from situation to situation over time. And although customers don’t beget an iOS instrument, an AirTag separated from its proprietor for an extended length of time will play a sound when moved to plan attention to it. If a person detects an unknown AirTag, they’re going to tap it with their iPhone or NFC-abundant instrument and directions will files them to disable the unknown AirTag.

iOS devices can detect an AirTag that isn’t with its proprietor, and notify the person if an unknown AirTag is considered to be traveling with them from situation to situation over time.

AirTag and Hermès

Apple and Hermès are introducing AirTag Hermès, featuring an natty assortment of handcrafted leather accessories collectively with the Net Charm, Key Ring, Scoot Ticket, and Luggage Ticket. Hermès accessories shall be bought with a personalised-engraved AirTag in accordance to the emblem’s iconic Clou de Selle signature.

AirTag Hermès factors an natty assortment of handcrafted leather accessories, collectively with the Net Charm, Key Ring, Scoot Ticket, and Luggage Ticket — all of which shall be bought with a personalised-engraved AirTag in accordance to the emblem’s iconic Clou de Selle signature.

The In finding My Community Accessory Program

Third-occasion merchandise and accessories can furthermore add help for finding with the glossy In finding My network accessory program. Thru this technique, instrument and product producers can now form finding capabilities straight into their merchandise using the evolved In finding My network with uncompromising privateness constructed in, permitting clients to make expend of the In finding My app to uncover other well-known items of their lives. Particulars about this technique could additionally be stumbled on at mfi.apple.com.

With the In finding My network accessory program, the huge and stable In finding My network now helps customers uncover and help tune of even extra well-known items of their lives using the Objects tab within the In finding My app.

Dedicated to the Setting

Right this moment time, Apple is carbon neutral for global corporate operations, and by 2030, plans to beget acquire zero climate impact across the total industry, which contains manufacturing present chains and all product life cycles. This implies that every Apple instrument bought, from cloth sequence, ingredient manufacturing, meeting, transport, customer expend, charging, the total method by method of recycling and cloth recovery, shall be 100 percent carbon neutral. AirTag will get the most of 100 percent recycled tin within the solder of the precious common sense board, is free of contaminated substances and highly vitality efficient, and uses wood fiber within the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • Clients can advise AirTag starting up at 5 a.m. PDT on Friday, April 23.
  • AirTag shall be available in a single and four packs for $29 (US) and $99 (US), respectively, from apple.com, in t